Chances are that you know about and probably own a BB cream already. They’ve been available main stream for quite a while now with many of the luxury cosmetic houses, specialist skincare brands and our much loved high street and drug store companies having their own version.
I thought that I would write this piece because I’ve just started consulting for a new skincare brand looking to break into the UK market. They have a patented product designed to intensely hydrate the skin, reverse the signs of aging AND provide optimum full and flawless foundation all in one. They’re calling this an AA cream so it got me thinking, what do all these letters mean and how are the so called Alphabet Creams different from each other?
Let’s start with my own cosmetics bag. I own a primer and several different coverage foundations, I also have a separate SPF and of course I have lots of different anti-aging creams and serums regularly on the go. I also have a tinted moisturiser and also a tinted under eye cream for those days when less is more and I want to look a little bit fresher rather than fully made up.
Those days are more infrequent recently as I’ve been suffering with plenty of hormonal breakouts so more often than not, I’m reaching for a bit more coverage HOWEVER, with the daily exercise that I do, heavy foundation and sweaty workouts = clogged and blocked pores which lead to more self-induced breakouts! It’s a daily struggle juggling being fit with looking fabulous!
So I thought I would review some of the alternatives and put a little dummy’s guide together! Not that any of you lot are dummy’s. You all know your Alpha from your Beta when it comes to Hyrdoxy I’m sure!
I suppose we should do this alphabetically as that makes more sense although it’s not the most popular or prevalent way of presenting this product list.
No, it doesn’t stand for Alcoholics Anonymous – I’ll save that story for another post! I do have lots of experience as it happens (and a muthaload of stories I could tell one day but as I’m a laydeee I won’t spill!!) It means Anti-Aging obvs! So it delivers more skin care properties than the other alphabet creams. It will generally have antioxidants, peptides, retinoids or additional hydration and wrinkle reversal benefits. It’s going to have a thicker consistency but should give a good overall matt finish with a hydrating feel and texture once settled onto the skin.
Short for Beauty Balm think of a BB cream as the love child of makeup and skincare! A BB cream is a super charged tinted moisturizer packed with tons of benefits including SPF. Usually promoted as a go to all in one facial cosmetic product that can replace your serum, regular moisturizer, primer, foundation and sunblock. They don’t however typically have any specific actives to treat for example aging or acne so not suitable for all skin types. Texture wise it’s going to be lighter than a foundation but thicker than a moisturiser.
Very similar to a BB cream but this one is Colour Correcting. You’d generally opt for one of these creams if you want to address underlying redness or sallowness as they’ll generally be full of light diffusing properties that basically cause a kind of refractive distortion. You’d probably use a CC cream as your primer, underneath your regular foundation rather than in replacement of one. This way you’ll get a really lovely even skin tone and base for the rest of your make-up application. Texture wise they’re going to be much lighter and fluffier in feel and finish.
This stands for Daily Defense or Dynamic Do-All!. There aren’t actually that many available yet. It looks like it’s basically a hybrid AA/BB/CC affair. So it’s one handy handbag product with multiple benefits such as foundation, primer, brightener, serum and pore-minimiser. Sounds like a mini miracle product to me! Why aren’t there more of these available yet?
We’re talking Even Effect or Extra Exfoliating which means it’s going to be better for hyper-pigmented skin and for reducing the appearance of dark spots. Usually it’s going to be super high in SPF so provides better overall skin protection from environmental aggressors and pollution. Designed to give a healthy hit of colour and an all over even tone and effect.